Why Your Website Feels Cold
People rarely say it out loud, but they feel it immediately. They land on a website and something just… doesn’t connect.It’s clean. It’s functional. It loads fast.And yet, it feels distant. Unwelcoming. Impersonal. Cold. When business owners notice this, they often misdiagnose the problem. They assume the site needs brighter colors. Friendlier copy. More personality. […]