The (Already Somehow) Lost Art of Human Writing
Back in high school, I used to write a lot of crazy (sometimes funny, sometimes dark) essays and stories in my advanced writing classes. When it came time to write an academic paper, my teacher failed the paper because he assumed I had plagiarized the whole thing. I had to stay after class and prove […]
Why People Take Action: The Psychology Behind Advertising That Actually Moves People
Most marketing fails because it lacks emotional consequence. There is an assumption in much of modern marketing that if you present the right information clearly enough, people will act; that if you explain the service, outline the benefits, and position the offer competitively, the decision will take care of itself. But that is not how […]