CASE STUDY: AGRI-INJECT
Agri-Inject is the leader in quality chemigation and fluid application technology since 1983. They specialize in manufacturing chemical injection and fluid application solutions for agricultural, industrial, and municipal use. Their industry-leading products help deliver virtually any type of treatment to any type of field using existing irrigation systems. They make products that help farmers get better yields with less waste; they help golf course superintendents get greener, lusher grass with more efficient water use.
Overview
Agri-inject first came to us with fears of reaching a growth plateau and a distrust of marketing agencies. They also had concerns that they had basically acquired every customer that was possible to acquire in the Unites States. Eventually, their goal became to launch an e-commerce website so that they could more effectively track marketing ROI directly on their sales growth.
OUR ROLE
The
CHALLENGE
The initial challenge with Agri-Inject was that they believed their market was saturated and that everyone in the agriculture industry knew their brand well. Their belief was that few new farmers with irrigated fields were left to utilize their products. They had fears of hitting a growth plateau, and they also had a fear of marketing agencies not understanding their industry. A second challenge arose later in their complicated dealer distribution program, and they wanted to explore better options for tracking the effect of marketing on their sales process.
our
strategy
Our initial strategy to solve Agri-Inject's initial concerns involved giving their website a fresh, modern look and conducting 3rd party research to verify their beliefs about a saturated market and prominence in the Ag industry. We also developed data- and research-based content to demonstrate that there was, in fact, a digital audience for Agriculture.
For e-commerce, we tested a few products for the initial rollout and developed a system that would allow customers to choose a dealer for credit to avoid upsetting their existing ecosystem of dealer-based commerce. Then we developed an e-commerce-first website with a complete fresh and modern redesign.
The Results
In one month, we surpassed every industry benchmark for video as tens of thousands of farmers engaged in Agri-Inject's brand story.
As a result of the awareness campaign and video production, in just one month, we lifted brand awareness by more than 30% relative to baseline.
Within 60 days of launch, Agri-Inject had generated 5 figures in direct e-commerce revenue — something they had never tracked before, providing evidence that e-commerce was worthwhile for the brand.
NEW WEB DESIGN
video production
Playlist
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TRADESHOW MARKETING & GRAPHIC DESIGN
