Selected experience. Strategy carried into the work.

Explore client engagements, campaign stories and creative work across industries. The examples below connect the business situation with the thinking, services and execution behind the work.

SELECTED EXPERIENCE

Perspective shaped by the work.

My experience spans global brands, established businesses and growing organizations. Each engagement brings a different challenge—and a deeper understanding of how clear strategy becomes work that connects.

Selected brands I have worked with across strategy, marketing and creative engagements.

OUR WORK

These engagements show how strategic direction becomes coordinated execution across brands, campaigns and customer experiences. Drawn from work delivered through Beholde, they reflect the practical experience behind Añejo’s advisory approach for founders and CEOs. 

INTEGRATED STRATEGY & EXECUTION

Explore engagements that brought positioning, brand, digital presence and creative execution together around a clear business objective. 

LEVEL 2: CAMPAIGN SUCCESS STORIES

Using our full-service array of marketing tools, these campaign success stories focused on shorter-term objectives to reach audiences, drive immediate change, and influence key outcomes. 

OVERVIEW

In a tense and divisive political climate, beholde was tasked with getting a key issue on the 2022 ballot and implementing a campaign to pass a tax that supports the parks, trails, open spaces ,and historical preservation of Douglas County, Colorado.

OUR SERVICES

Emotive Marketing Strategy

Web Design

Video Production

Social Media Marketing

Pay-per-Click Advertising

Graphic Design

87.6% "Yes" Vote Success

164,679 Digital Reach

38,032 Social Reach

OVERVIEW

After recovering from the previous years’ drop in post-pandemic attendance, the Douglas County Fair & Rodeo wanted to ambitiously raise their attendance on several of the Fair’s standalone events, as well as the Fair itself.

OUR SERVICES

Emotive Marketing Strategy

Web Design

Video Production

Social Media Marketing

Pay-per-Click Advertising

Graphic Design

22,472 Tickets Sold (104% of Goal)

1,250,000 Impressions

4.32% Overall Click-Through Rate

OVERVIEW

After COVID-19 and a series of significant renovations, the Denver Public Library was ready to open to the public again in November of 2024. Due to the extended closure, and the new facilities created during the massive renovation, it was important for DPL to properly and effectively market the library’s grand reopening.

OUR SERVICES

Emotive Marketing Strategy

Social Media Marketing

Pay-per-Click Advertising

Graphic Design

23.72% Click-Through Rate (18% Over Goal)

3,392 Event Attendees

262,809 Impressions

LEVEL 3: SINGLE-SERVING SUCCESS

Executing each singular component of any campaign or account is vital to the overall success of any initiative. Whether it’s a one-time website design, recurring monthly video production, or graphic design projects on retainer, we have produced thousands of pieces of collateral in our history. Take a look at some of these projects here. 

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Explore the complete case studies

Open the existing detailed client stories. The original pages and supporting material are preserved.