What Most Brands Misunderstand About Emotive Marketing
There’s a quiet misunderstanding baked into most conversations about emotive marketing. When people hear the phrase, they tend to jump to extremes. Big feelings. Tugging heartstrings. Manufactured outrage. Sad piano music under stock footage. The assumption is that emotive marketing is about provoking emotion. It isn’t. At least, not the way Beholde understands and practices […]